Segmentation Scheme

Question # 00792844 Posted By: 180 Updated on: 02/05/2021 09:54 AM Due on: 02/27/2021
Subject Marketing Topic Marketing Tutorials:
Question
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  1. Develop a segmentation scheme for bulletproof backpacks and include the most important segment descriptors (demographics, psychographics, behaviors, values, attitudes, etc. for the segments
  2. For this product, define the target market(s) you would focus on, and describe why you would choose this/these target segments.
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