SCM 210 Presenting Your Strategic Integrated Marketing Strategy

Unit 5 - Discussion Board

Type: Discussion Board

Unit: Presenting Your Strategic Integrated Marketing Strategy

Due Date: Sun, 6/19/16

Grading Type: Numeric

Points Possible: 40

Points Earned: 0

Deliverable Length: See assignment details

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Assignment Details

Assignment Description

Primary Discussion Response is due by Wednesday (11:59:59pm Central), Peer Responses are due by Sunday (11:59:59pm Central).

Summative Discussion Board

Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following:

· What were the most compelling topics learned in this course?

· How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified?

· What approaches could have yielded additional valuable information?

· The main post should include at least 1 reference to research sources, and all sources should be cited using APA format.

Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about his or her Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:

Topics:

• Advertising and Public Relations,Develop and apply an understanding of how a market chooses goods and services.

o Utilize research findings for new product development and market assessment.

• Situational Analysis and Market-focused Position Statement, Creating a Marketing Mix Strategy for Your New Target Market,Develop and apply an understanding of how a market chooses goods and services.

o Integrate consumer behavior models into marketing strategies such as pricing and distribution models for both product and service markets.

o Utilize research findings for new product development and market assessment.