Samsung Value Chain Assignment

Samsung Value Chain Assignment
Samsung is a great example of a firm that derives value from various components of its value
chain, both primary and support activities. The purpose of this exercise is to have you identify
those specific activities and describe how, specifically Samsung is able to differentiate itself from
its competitors.
INSTRUCTIONS
Using Michael Porter’s classic value chain model: Select two sets of business functions (procurement, operations, service, etc.) you will
analyze for Samsung. Select one set of business functions from the list of Primary
Activities and the other from the list of Support Activities. Identify whether those activities are linked into each other. Using enhanced value chain
analysis determine whether those activities are downstream or upstream. For each business function:
1. Identify at least three specific activities that Samsung engages in.
2. Describe the unique way that Samsung engages in each activity, and
3. Identify whether this is a cost reduction or value increasing activity in the value-chain
4. Quantify and/or Explain why/how Samsung’s approach to each activity is superior to
its competition. (Benchmark either against competitor or to industry avg!)
Primary Activities Inbound Logistics Operations Outbound Logistics Marketing and Sales Service
Support Activities Firm Infrastructure Human Resource Management Technology Procurement
Example: