Rasmussen Critical Thinking Deliverable 5 – Advertisement Analysis

How to Read an Ad. (2006). New Internationalist, (393), 6.

Competency

This deliverable will allow you to demonstrate your skill in inferring information directly from communication.

Instructions

In many cases, advertisers sell particular ideas or images along with the product being advertised. Car advertisements, for instance, may emphasize the status of a particular vehicle, the adventurous or thrilling aspects of driving the car, or the many advanced safety features designed to keep the driver and passengers safe. Others may focus on economy, fuel efficiency, environmental aspects, or reliability. Each of these ideas is intended to make the product being sold more attractive to a particular set of potential customers. This message is intended to become a part of the product’s image and the reason that people buy the product in question.

Choose two of the advertisements from this included collection. For each write 1-2 paragraphs that:

•             Identify what message the company is trying to deliver.

•             Give at least two specific reasons for each advertisement why you believe this is the message.

•             Determine whether or not the message is effective and why.

•             Use APA formatting throughout. Formal English grammar and punctuation count as well.