Post MGT405 week 2 assignment and discussions

HOW FAILURE BREEDS SUCCESS

Case Questions

1. What perceptual problems do managers need to overcome with failures? How can these perceptual problems be minimized?

2. Describe the experiential learning process that companies, mentioned in this case study, apply to learn from their mistakes and failures.

A 1-2 page answer to the questions must be submitted by midnight on Sunday of this week. Only papers attached & uploaded in Blackboard will be accepted and graded. Remember to use APA formatting when citing sources.

Case Study

Case Synopsis Coca?Cola Chairman and former CEO E. Neville Isdell knows that the best companies embrace their mistakes and learn from them. That’s why Isdell does not mind rhyming off the list of Coke’s failures over the years. In fact, he is keen to convince employees and shareholders that he will tolerate the failures that will inevitably result from the bigger risks that he wants Coke to take. At the same time, say analysts, balancing a learning culture with a performance culture is a perennial challenge.


Intuit, the tax software company, thinks it has a solution. When one of its marketing strategies recently flopped, the company celebrated the failure and spent a lot of time dissecting it. This BusinessWeek case study describes several ways that companies learn from their mistakes while still maintaining a strong focus on performance and the bottom line.

· Unit 2.1 DB: Incentives and Motivation

You are the CEO of a struggling company. You realize that higher financial incentives, as demonstrated in the Dan Pink video, leads to lower performance. How do we motivate employees in times of "change", when the demands on your company to innovate can make or break it? So, how would you as CEO engage your employees to move the company forward?

· Unit 2.2 DB: The Art of Change

Watch the video "The Art of Change" and discuss the following:

Why is "change" so difficult to implement in organizations? Have you ever had to change your attitude to fit an organizational environment? What was the impact?

Provide an example of your or organization, or one that you have worked for in the past. If you have not had work experience to refer to, please add your thoughts and ideas as to why people in organizations may not want to change.