Our team will ensure that all major competitors—local and global
Our team will ensure that all major competitors—local and global—are covered by the individual team members’ analyses in week 5. Each member will research at least one global competitor and at least one local competitor. Competitors are assigned as listed below.
Booz allen hamilton local competitor in India is Valency Networks
Booz Allen Hamilton global competitor in China is Worldpay
Please use this template for your individual competitor analysis report:
states the client organization and product/service, entry country, the client's products or services and competitors to be evaluated
date and your name
Table of contents
page numbers for each major section
- summarizes the results of your analysis and how you arrived at the recommendation
- belongs on a separate page from the introduction to the paper
4. Introduction (first page of paper body)
states the purpose of the paper
explains what the paper will do
introduces the entry country, the client's product/services, and the competitors,
5. Competitor comparison
Assess each competitor's strengths and weaknesses
- Include market share data or estimates for competitors in the entry country
- Include in your assessment a competitor's ability to mitigate the country level threats you have identified in your team's country recommendation. Competitors that are more adept at risk mitigation (e.g., via a process or asset advantage) will be more of a competitive threat. For example in a politically unstable country (threat), a competitor with a wide network of associations (asset) may be better able to weather political change (thus the network is a risk mitigating advantage).
- Compare Competitor Strengths and Weaknesses to your client's Strengths and Weaknesses.
- Determine the two or three areas in which your client has a competitive advantage relative to competitors.
- Explain how the advantage(s) represent a differentiation or cost advantage. Be sure the data support this determination.
6. Recommended competitive strategy for your client. Explain why you have recommended the strategy. Will this be effective against all or only some of the competitors? Will you need a combined strategy or a tiered strategy (implemented over time) in order to compete for the long term?
one- or two-page summary of the client competitive advantage, recommendation and rationale for the competitive strategy
APA-style reference page