Need in 24hrs!!!!

Must be on  paypanther.com. Does not need to be as long as it says on instructions since this is only one part of the team project. Other team mates will do other companies to complete the 6-8 pages required.

After your team has chosen a company/product/service and three competitors in week 3:

1. Apply the strategy canvas as it is today for each of the three companies (or products/services) the team chose. Do the strategy canvas. Write a 1-2 page explanation of the chart using the six factors you have chosen to examine.

   1. To do this properly, you will need to identify the six factors. Please examine the strategy canvases provided in the text to get examples that other companies have used. Be sure to use ones you plan to affect through examination of the Buyer Utility Map, six paths (week 5), and the customer tiers (item 4).

2. Complete the Buyer Utility Map for your company (p. 121, template provided)

3. Uncover the blocks to utility and determine how your company will (or has) address(ed) them. Write a 1 page synopsis of the blocks to utility. Write a 2-3 page plan for removing the most important blocks to utility.

4. Complete the three tiers of non-customers for your company (p. 104)

Deliverable:

This paper will be about 6-8 pages (excluding cover page and references) and will include:

1. Strategy canvas before the strategy is applied.

2. Buyer utility map.

3. One page synopsis on the blocks to customer utility that exist today.

4. Two to three pages outlining a plan to remove the blocks to utility.

5. Three-tiers of non-customer's analysis. No need to use a template, just write 2-3 pages discussing them.

Buyer Utility Map and Strategy Canvas templates are available in Doc Sharing.

Please have your team leader for the week submit the Team’s Assignment in his/her Dropbox. Only one person per team needs to submit.

Here’s a Buyer Utility Map video you may find helpful:

http://youtu.be/aUAulzzRF9E

Source:

Holland, D. (n.d.) Buyer Utility. Retrieved from http://www.youtube.com/watch?v=aUAulzzRF9E&feature=youtu.be

I have attached some of the research I've done.