MKT2010 Week 3 Discussion - Principles Of Marketing

MKT2010 Principles Of Marketing SU01 Week 3 Discussion 

Week 3 Discussion

Discussion Topic 

Before beginning work on this week's discussion forum, please review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.

Respond to the assigned questions using the lessons and vocabulary found in the reading.

Support your answers with examples and research and cite your research using the APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible.

As you respond to your classmates, make sure you use the course concepts that you have studied so far.

Create a 300–400 word response and respond to any two of the following bullet points in your response.

• Describe the different stages a proposed product will need to go through before it's commercialized.
• Where will ideas for the new product come from and how will you filter the different ideas?
• What are your criteria for selecting an idea to move to the next stage?
• Design a flow chart for your proposed new product development process to serve as a guide to your discussion.
• Identify the key stakeholders in the new product development process.
• What persuasive strategies would you take to solicit support from your key stakeholders?