MBA 5841-13F-2, Strategic Marketing

Unit I Paper

SWOT Analysis Paper

Select an organization on which to conduct a SWOT analysis. You may use the company you work for or research an

organization for this assignment. The paper should be a minimum of 300 words using proper APA formatting.

Be sure to include the following in your paper:

? Identify the organization’s business, mission, and goals;

? Identify the organization’s growth opportunities;

? Create a SWOT analysis table; and

? Recommendations based on analysis.