Marketing, publicity, co-op advertising

Marketing, publicity, co-op advertising

Question # 00847738 Posted By: wildcraft Updated on: 11/20/2023 10:38 PM Due on: 11/21/2023
Subject Marketing Topic Marketing Tutorials:
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Case 1: First, please watch the Linkedin Learning video “Marketing, publicity, co-op advertising”: https://www.linkedin.com/learning/selling-into-industries-retail-and-consumer-products/marketing-publicity-co-op-advertising?u=79322132 

and then please read the article below and summarize your reading and idea and provide specific business examples to illustrate the value of various advertising in the business market.

Article: Yan, R. (2010). Cooperative advertising, pricing strategy and firm performance in the e-marketing age. Journal of the academy of marketing science, 38(4), 510-519

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    Tutorial # 00843203 Posted By: wildcraft Posted on: 11/20/2023 10:39 PM
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