Marketing, publicity, co-op advertising
Question # 00847738 Posted By: Updated on: 11/20/2023 10:38 PM Due on: 11/21/2023
Case 1: First, please watch the Linkedin Learning video “Marketing, publicity, co-op advertising”: https://www.linkedin.com/learning/selling-into-industries-retail-and-consumer-products/marketing-publicity-co-op-advertising?u=79322132
and then please read the article below and summarize your reading and idea and provide specific business examples to illustrate the value of various advertising in the business market.
Article: Yan, R. (2010). Cooperative advertising, pricing strategy and firm performance in the e-marketing age. Journal of the academy of marketing science, 38(4), 510-519