MARKETING 208- Imagine you are the marketing manager for a professional sport team

Imagine you are the marketing manager for a professional sport team and you get a phone call from a company that wants to produce versions of its electronic accessory products featuring your team's logo.

Considerations: What are some of the considerations sport organizations must make when entering into licensing agreements? Explain your reasoning.

Questions: What five questions would you ask the company to help you determine whether you should agree to a licensing deal? As you develop your questions, consider how sport organizations employ licensing strategies and protect trademarks to maintain brand and logo integrity.