kaplan MT459 unit 7 assignment latest 2016 may

Unit 7 [MT459: Consumer Behavior]

Unit 7 Assignment

Review Tables 12.2 Top 25 U.S. Hispanic Markets, 12.3 Traditional Characteristics of the Hispanic American Market, 12.4, Ways in Which “Hispanic” Has Been Defined, and 12.5 Demographic Characteristics of U. S. Hispanic Ethnicity Types, all found in Chapter 12 of your text.

After reviewing each of the tables define at least one specific point in each of the tables and explain why you believe it is important and how it supports your other selections from the other tables. Provide a 2–3 page APA paper that utilizes your selections and why they all work together as we determine the face of consumer.

As with all material you submit to the Instructor, check for correct spelling, grammar, punctuation, mechanics, and usage. Please refer to the Online Communications Guidelines for Paper Submission Standards.

Assignment Checklist:

1. Recognize how consumers learn and assimilate information

1. Express how to measure consumer learning and the impact of the data

1. Discuss trends on potential impact of brands and consumers

1. Paper should be 2 to 3 pages

1. Paper should be in APA format and citation style

1. Review the grading rubric (below) before starting this assignment

Directions for Submitting your Assignment

Compose your Assignment in a Microsoft Word document and save it as Username MT459 Assignment-Unit7.doc (Example: TAllen- MT459 Assignment Unit 7.doc). Submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7.

Unit 7

[MT459: Consumer Behavior]

Unit 7 Assignment Grading Rubric = 30 Points

Criteria

Maximum

Maximum

Percent

Points

Content

Assignment answer provides correct and complete information:

50%

1.

Recognize how consumers learn and assimilate information.

15

2.

Express how to measure consumer learning and the impact of the

data

3.

Discuss trends on potential impact of brands and consumers.

Analysis and Critical Thinking

Answer demonstrates critical thinking:

·

Provides a synopsis of situation

·

Analyzes key issues

·

Defines the problem

30%

9

·

Presents alternative solutions

·

Selects a solution

·

Implements solution

·

Makes recommendations

Writing Style and Grammar

10%

3

APA Format and citation style

10%

3

TOTAL

100%

30