Integrated marketing communications and social sciences

Integrated marketing communications and social sciences

Qualitative information used in integrated marketing communications campaigns is
often collected through the use of social sciences such as anthropology, sociology
and psychology.

For this week's Key Concept Exercise, you are tasked with demonstrating how the
social sciences can assist integrated marketing communications campaigns.

To prepare for this Key Concept Exercise:

 * Read the Required Learning Resources for
 * Evaluate the role of anthropology, sociology and psychology in integrated
marketing communications research.
 * Consider how organisations can avail of the insights that these disciplines
bring to integrated marketing communications industry.

To complete this Key Concept Exercise:

By Day 3, in an approximately 500-word response, address the following issues:

 * Why are anthropology, sociology and psychology so important to integrated
marketing communications research?
 * Illustrate your answers with examples.

By Day 3, submit your Key Concept Exercise.

When writing your responses, you should synthesise the theory with real-world
experience. Also, use examples of the theories in action in a real organisation
about which you have read or one in which you have worked.

Be sure to read over your Key Concept Exercise before submitting it to your
Instructor. Make sure the spelling and grammar are correct and the language, citing
and referencing you use when providing your opinion are appropriate for academic
writing.




I Need it after 42 hours from now

resources in the attachments. plus the following Book:

Clow, K.E. & Baack, D.E. (2015) Integrated advertising, promotion, and marketing
communications. Global ed./7th ed.New York.

 * Chapter 15, 'Evaluating an integrated marketing program', pp.438-464