INT 640 - How have TV viewership and shopping

INT 640 Short Paper Guidelines and Rubric
Overview: Before starting this assignment, first read this Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV
Watching Impacts E-commerce. Then write a 2–4 page paper that addresses the following: How have TV viewership and shopping habits changed?
Is traditional cable (and advertising on cable) a thing of the past?
How have internet streaming companies such as Netflix, Hulu, and Amazon Prime marketed themselves to succeed in this changing environment?
Is internet streaming the future? Explain. Guidelines for Submission: Your paper must be submitted as a 2–4 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and two to three scholarly sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements
TV Viewership Traditional Cable Internet Streaming:
Marketing Internet Streaming:
Future Proficient (100%)
Describes how TV viewership
and shopping habits have
changed and references the
article to support claims
Evaluates the status of
traditional cable and the value
of its advertisements
Evaluates how internet
streaming companies have
marketed themselves to
succeed in the changing
environment and supports
claims with a scholarly source
Discusses whether internet
streaming is the future and
supports claims with a scholarly
source Needs Improvement (70%)
Describes how TV viewership
and shopping habits have
changed, but does not support
claims
Evaluates the status of
traditional cable OR the value of
its advertisements
Evaluates how internet
streaming companies have
marketed themselves to
succeed in the changing
environment, but does not
support claims with a scholarly
source
Discusses whether internet
streaming is the future, but
does not support claims with a
scholarly source Not Evident (0%)
Does not describe how TV
viewership and shopping habits
have changed Value
22.5 Does not evaluate the status of
traditional cable and the value
of its advertisements
Does not evaluate how internet
streaming companies have
marketed themselves to
succeed in the changing
environment 22.5 Does not discuss whether
internet streaming is the future 22.5 22.5 Writing Mechanics Submission remains in the
formal third person and has no
major errors related to
citations, grammar, spelling,
syntax, or organization Submission mostly remains in
the formal third person, but has
major errors related to
citations, grammar, spelling,
syntax, or organization that
negatively impact readability
and articulation of main ideas Submission frequently employs
the first or second person and
has critical errors related to
citations, grammar, spelling,
syntax, or organization that
prevent understanding of ideas
Total 10 100%