Identify and assess the two most important factors/issues of Caterpillar's internal

Review the Strategic Management Project Background.

Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: organizational structure, organizational culture, inertia, Holacracy, PESTEL model.

Create a 700 to 1,050-word entry in your strategic management research journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:

• Identify and assess the two most important factors/issues of Caterpillar's internal environment.
• Identify and assess the two most important factors/issues of Caterpillar's external environment. 
• Evaluate Caterpillar Inc.’s competitive position and how they have responded to shifts in the external and internal environments.  
• Identify Caterpillar's organizational structure and determine whether this should be considered a traditional organizational structure or a Holacracy. Discuss your impression of Caterpillar's culture, including any changes you think may be needed.