Global Marketing And Human Resource Strategies

You will complete a comparison analysis of two companies regarding Global Marketing and Human Resource strategies.

Instructions:

• Prepare a PowerPoint presentation (12 slides maximum) comparing and contrasting two global companies of your choice.  

In your analysis, address the following at a minimum:

 • One slide summary for each of the companies and products 

• What global marketing strategies have these companies implemented to stay ahead of their competitors? Make sure to incorporate the marketing mix variables, pricing and market segmentation. 

• What are their human resource strategies with regards to staffing and retaining talent? • What is their source of competitive advantage? 

• If you were the leader running these companies, would you change anything? Why or why not? 

• As previously, make sure to integrate class content in your analysis and cite your sources.  

Requirements: 

• Maximum of twelve slides in length, excluding the Title and Reference page. 

• APA format, including an in-text citation for referenced works. 

• At least three resources.