Fiat Chrysler Automobiles was esta

A company self-examination. What are we known for? Who do we want to become?

Fiat Chrysler Automobiles was established in 2014. The organization has been through many changes since then. As a key stakeholder, you've got inside knowledge regarding your organization's current situation, and can give perspective on the opportunities and threats your organization faces.

Based on what you've learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the situation analysis template for Fiat Chrysler located here. Submit the completed template in the Week 10 assignment submission link.

You should use the Fiat Chrysler Website, the course textbook, and other online sources to conduct your research.

The specific course learning outcomes associated with this assignment are:

• Determine the market planning process, market segmentation, and the development of the key elements of a marketing strategy.
• Use technology and information resources to research issues in marketing.
• Write clearly and concisely about marketing using proper writing mechanics.