Explain what Ritzer is trying to convey when he writes

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Explain what Ritzer is trying to convey when he writes “Faced with Max Weber’s iron cage and the image of a future dominated by the polar night of icy darkness and hardness, I hope that, if nothing else, you will consider the words of the poet Dylan Thomas: “Do not go gentle into that good night…. Rage, rage against the dying of the light”. ”