Exercise 4 - The goal of this exercise is to familiarize

Exercise 4

The goal of this exercise is to familiarize you with tools that marketers frequently use to research international markets. To that end, I request that you use the Euromonitor’s Passport database that is available through the Pfau library. You can access it at the following location: http://www.portal.euromonitor.com.libproxy.lib.csusb.edu/portal/magazine/homemain

I have posted several links and a tutorial on how to use Euromonitor on Blackboard. I also encourage you to use the search engine on Euromonitor to look up data on specific brands and products.

ASSIGNMENT

PLEASE PICK A PRODUCT OR PRODUCT CATEGORY ON EUROMONITOR PASSPORT AND WRITE A 400 WORD REPORT ON CONSUMER TRENDS FOR THAT PRODUCT OR PRODUCT CATEGORY USING DATA FROM FIVE COUNTRIES. (The countries should be from different regions and have different levels of economic development)

THE REPORT SHOULD INDICATE:

• What the overriding trends are for the product;
• In what type of country is the product doing well or poorly and presumably why.

I encourage you to use Euromonitor’s written assessments and reports to learn more about the trends influencing the product that you have selected.