EMBRY mgt671 5.10 - Case Analysis: JetBlue Airways

JetBlue Airways is an entrepreneurial venture that is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by the organization is to grow this people-centered organization at a rapid rate, while retaining high standards for employee selection and maintaining a small company culture.

Read the JetBlue Airway Case for Analysis and answer the following questions.

• What are the key success factors for JetBlue?
• What will it take to execute on these factors?
• If this organization were going public next week, would you invest? Why or why not?

Your response should be three pages in length, grammatically sound, and free of spelling errors.

As per the course syllabus, your understanding of the topics and theories explored in this course will be assessed through several assignments and activities.