Embry BUSW500 all Quizes (mod. 3.5, 4.6, 4.7) latest 2016 July

Embry BUSW500 Module 3.5 Marketing Quiz latest 2016 July

Question 1

4 / 4 pts

A market segment that can be profitably served by a firm is called a:

Viable segment

Target segment

Value segment

Tentative segment

Question 2

4 / 4 pts

The marketing philosophy whereby a firm gives equal or greater emphasis to the maintenance and strengthening of its relationships with its existing customers as it does the necessary search for new customers is called:

Transactional marketing

Point of purchase marketing

Relationship marketing

Service marketing

Question 3

4 / 4 pts

Apple putting it name on every new product it makes is an example of:

Brand extension

Product depth

Product breadth

Co-branding

Question 4

4 / 4 pts

Branding is:

Distinctively marking a product with firm’s name

Considered unimportant in by today’s marketers

The added value that accrues to a product as a result of investments in the marketing of the brand

Not quantifiable

Question 5

4 / 4 pts

The criteria on which to base a firm’s segmentation strategy should be:

Measurable, meaningful, marketable

Meaningful, marketable, motioning

Measurable, meaningful, money

Marketable, measurable, movable

Question 6

4 / 4 pts

Which of the following might describe Southwest Airlines’ positioning strategy?

Champagne travel on a beer budget

All the comforts of home (in the cabin)

Freedom to choose (where you sit)

Fly you to the moon

Question 7

0 / 4 pts

When Pepsi initiated “The Pepsi Generation” advertising program aimed at youth, it was positioning on:

Benefit

Quality and Price

You Answered

Competition

Use or User

Question 8

4 / 4 pts

A collection of businesses and products that make up a company is called:

Partnership

Corporation

Limited Liability Company

Business portfolio

Question 9

4 / 4 pts

The 5 P’s of a marketing plan are:

Product, place, price, promotion, preview

Price, product, presence, promotion

Product, place, price, promotion, people

Place, product, presence, people

Question 10

4 / 4 pts

Which of the following tasks are inherent in the marketing planning process?

Determining strengths, weaknesses, and threats

Establishing a competitive advantage, selecting a target market, addressing needs

Establishing marketing objectives, selecting target market, developing marketing mix

Determining a need, evaluating options, making a decision

Question 11

4 / 4 pts

The type of market segmentation that focuses on consumer lifestyle is:

Psychographic segmentation

Ideal segmentation

Benefit segmentation

Demographic segmentation

Question 12

4 / 4 pts

Which component of the marketing mix directly provides revenue for the firm?

Price

Promotion

Product

Place

Question 13

4 / 4 pts

A goal of marketing, relative to customers, is to:

Communicate information

Create customer value

Price a product as high as possible in order to gain more profit for the firm

Advertise the company/product/service often

Question 14

4 / 4 pts

Mary buys toothpaste that promises to whiten her teeth; Earl buys toothpaste that promises fresh breath. What commonly used basis for segmentation are both firms using?

Behavioral

Psychographic segmentation

Benefit segmentation

Demographic

Question 15

4 / 4 pts

An example of premium pricing is:

McDonalds

Toyota Corolla

Walmart

Dior/Armani

Question 16

4 / 4 pts

Which type of distribution coverage would a candy bar firm most likely choose?

Selective

Exclusive

Pointed

Intensive

Question 17

4 / 4 pts

In the growth stage of the product life cycle:

Market is saturated with competition

Original costs of research and development have been recovered

Cash begins to flow in and production increases

Total market growth slows

Question 18

4 / 4 pts

Marketing research has been called the foundation of a marketing plan because:

Provides jobs

Provides understandings of customers and the marketplace thus forming the basis for creating customer value and relationships

Aids management in determining whether to outsource activities

Builds brand equity

Question 19

4 / 4 pts

In targeting individual buyers, one demographic Cessna might base its target market on is:

Gender

Income

Population

Age

Question 20

4 / 4 pts

American Express and Delta Airlines have a partnership involving American Express’s Membership Rewards program and Delta’s SkyMiles program. This type of partnership is called:

Brand reversal

Brand extension

Double rewards

Co-branding

Question 21

4 / 4 pts

When airlines package flight, rental car, and hotel together, this is called:

Bundle pricing

Competitive pricing

Odd-even pricing

Prestige pricing

Question 22

4 / 4 pts

Which marketing strategy focuses primarily on increasing sales of present products to present customers?

Penetration

Development

Skimming

Diversification

Question 23

4 / 4 pts

A promotion budget set at a certain percentage of current or forecasted sales or unit sales price is:

Affordable budget

Percentage of sales

Comparative parity

Objective and task

Question 24

4 / 4 pts

The specific blend of advertising, public relations, personal selling, and direct?marketing tools that the company uses to persuasively communicate customer value and build customer relationships is:

Integrated marketing

Product portfolio

Promotion mix

Public Relations

Question 25

4 / 4 pts

Products that customer compares carefully on suitability, quality, price, and style are:

b. Convenience products

c. Shopping products

d. Specialty products

a. Unsought products

Embry BUSW500 Module 4.6 Accounting Quiz latest 2016 July

Question 1

4 / 4 pts

When a company borrows cash from a bank, which of the following will occur?

An increase to cash

A decrease to accounts receivable

A decrease to notes payable

An increase to owners' capital

Question 2

4 / 4 pts

Which of the following assets is assumed to have an unlimited useful life?

Furniture

Land

Machinery

Building

Question 3

4 / 4 pts

The primary responsibility for setting the rules of accounting rests with the:

Financial Accounting Standards Board (FASB).

American Institute of CPAs (AICPA)

Generally Accepted Accounting Principles (GAAP)

Security and Exchange Commission (SEC)

Question 4

4 / 4 pts

Which financial statement includes only those activities that result in cash changing hands during the period?

Statement of cash flows

Income statement

Balance sheet

Statement of owner's equity

Question 5

4 / 4 pts

The income statement reports:

Only sales amounts paid in cash

The financial position on a particular date

Net income or loss for the period

Revenues, assets and expenses

Question 6

4 / 4 pts

Expenses are:

Incurred only when cash is paid

Costs incurred to generate revenues

Increases to owner's equity

Recorded as credits in journal entries.

Question 7

4 / 4 pts

Which of the four basic financial statements provides a snapshot of the business on a particular day?

Balance sheet

Statement of owner's equity

Income statement

Statement of cash Flows

Question 8

4 / 4 pts

For external financial reporting GAAP requires use of:

Either cash basis or accrual basis accounting

Accrual basis accounting

Cash basis accounting

Credit basis accounting

Question 9

4 / 4 pts

The statements of financial accounting standards and other authoritative pronouncements that define what constitutes acceptable accounting practice for financial reporting are collectively referred to as:

SEC

GAAP

FASB

SFAS

Question 10

4 / 4 pts

Which depreciation method produces an equal amount of depreciation each period?

Declining-balance

Straight-line

Units-of-production

Weighted Average

Question 11

4 / 4 pts

Financial information that is __________ ensures that it is unbiased and verifiable.

relevant

comparable

consistent

reliable

Question 12

4 / 4 pts

Amortization:

Is another term for depreciation of fixed assets

Can be used to expense the cost of intangible assets with unlimited lives.

Is an accelerated depreciation method

Is a method used to allocate the cost of an intangible asset over its limited useful life

Question 13

4 / 4 pts

Terms for the left and right side of an account are known as:

Positive/Negative

Up/Down

Debit/Credit

Increase/Decrease

Question 14

4 / 4 pts

Activities involving the purchase and sale of long-term assets as well as other major items used in a business's operation are referred to as:

Financing activities

Planning activities

Operating activities

Investing activities

Question 15

4 / 4 pts

A debit is:

A decrease in an account.

The left side of a T-account

An increase in an account

The right side of a T-account

Question 16

4 / 4 pts

Which inventory costing method assigns the earliest units received to cost of goods sold?

Weighted average

Specific identification

LIFO

FIFO

Question 17

4 / 4 pts

Which of the following statements is true?

Double-entry accounting systems have existed for at least 2,000 years

Before the advent of a money economy, the double-entry accounting system was not feasible

The double-entry accounting system came about as a result of the Great Depression

Accounting systems developed in the 18thcentury because, by then, most people were literate

Question 18

4 / 4 pts

The organization responsible for setting U.S. external financial reporting practice is the:

Financial Accounting Standards Board

American Institute of Certified Public Accountants

Federal Government

Securities and Exchange Commission

Question 19

4 / 4 pts

When sales are made on account, which of the following will occur?

Accounts receivable will increase

Cash will increase

Accounts payable will decrease

Revenues will decrease

Question 20

4 / 4 pts

Which of the following is not one of the four basic financial statements?

Balance sheet

Accounting equation

Statement of cash flows

Income statement

Question 21

4 / 4 pts

When expenses are incurred, what is the effect on the accounting equation?

Assets will increase

Owner's equity will increase

Liabilities will decrease

Owner's equity will decrease

Question 22

4 / 4 pts

When faced with uncertainty about the amount at which assets and liabilities should be recorded, accountants should follow which principle, in order to avoid misleading users of financial statements?

Consistency

Conservatism

Comparability

Continuity

Question 23

4 / 4 pts

Resources a business owns are called:

Liabilities

Assets

Revenues

Owner's equity

Question 24

4 / 4 pts

An account with the word "prepaid" in the title is a(n):

Expense

Liability

Liability

Asset

Question 25

4 / 4 pts

Which of the following is an example of a liability account?

Prepaid Rent

Unearned Revenue

Equipment

Inventory

Embry BUSW500 Module 4.7 Finance Quiz latest 2016 July

Question 1

4 / 4 pts

Agency costs refer to:

the costs of any conflicts of interest between stockholders and management

corporate income subject to double taxation

the costs that result from default and bankruptcy of a firm

the total interest paid to creditors over the lifetime of the firm

Question 2

4 / 4 pts

The decisions made by financial managers should all be ones which increase the:

market value of the existing owners' equity

size of the firm

marketability of the managers

financial distress of the firm

Question 3

4 / 4 pts

The mixture of debt and equity used by a firm to finance its operations is called

capital structure

working capital management

financial depreciation

cost analysis

Question 4

4 / 4 pts

Which one of the following is a capital budgeting decision?

Deciding whether or not to open a new store

Deciding when to repay a long-term debt

Determining how much inventory to keep on hand

Determining how much money should be kept in the checking account

Question 5

4 / 4 pts

The financial ratio measured as earnings before interest and taxes, divided by interest expense is the:

times interest earned ratio

debt-equity ratio

cash coverage ratio

gross margin

Question 6

4 / 4 pts

A firm's market capitalization is equal to:

firm's stock price multiplied by number of shares outstanding

total book value of assets less book value of debt

par value of common equity

firm's stock price multiplied by the number of shares authorized.

Question 7

4 / 4 pts

Ratios that measure how efficiently a firm's management uses its assets and equity to generate bottom line net income are known as _______ ratios.

profitability

asset management

long-term solvency

short-term solvency

Question 8

4 / 4 pts

Projected future financial statements are called:

pro forma statements

reconciled statements

aggregated statements

plug statements

Question 9

4 / 4 pts

The short-term financial policy that a firm adopts will be reflected in:

Both the size of the firm's investment in current assets and the financing of current assets

the size of the firm's investment in current assets

the financing of current assets

the financing of fixed assets

Question 10

4 / 4 pts

The length of time between the sale of inventory and the collection of cash from receivables is called the:

accounts receivable period

operating cycle

inventory period

accounts payable period

Question 11

4 / 4 pts

Firms would need to hold zero cash when transactions related needs are:

perfectly synchronized with cash inflows

greater than cash inflows

less than cash inflows

not perfectly synchronized with cash inflows

Question 12

4 / 4 pts

A flexible short-term financial policy:

incurs an opportunity cost due to the rate of return that applies to short-term assets

increases the likelihood that a firm will face financial distress

advocates a smaller investment in net working capital than a restrictive policy does.

increases the probability that a firm will earn high returns on all of its assets.

Question 13

4 / 4 pts

A bond that makes no coupon payments and is initially priced at a deep discount is called a _____ bond

zero coupon

Treasury

municipal

floating-rate

Question 14

4 / 4 pts

The _____ premium is that portion of a nominal interest rate or bond yield that represents compensation for expected future overall price appreciation.

inflation

default risk

taxability

liquidity

Question 15

4 / 4 pts

he relationship between nominal rates, real rates, and inflation is known as the:

Fisher effect

Miller and Modigliani theorem.

Gordon growth model

interest rate risk premium

Question 16

4 / 4 pts

Payments made by a corporation to its shareholders, in the form of either cash, stock or payments in kind, are called:

dividends

retained earnings

net income

redistributions

Question 17

4 / 4 pts

The time value of money concept can be defined as:

the relationship between a dollar to be received in the future and a dollar today

the relationship between the supply and demand of money

the relationship between money spent versus money received

the relationship between interest rate stated and amount paid

Question 18

4 / 4 pts

An annuity stream of cash flow payments is a set of:

level cash flows occurring each time period for a fixed length of time

level cash flows occurring each time period forever

increasing cash flows occurring each time period for a fixed length of time

increasing cash flows occurring each time period forever

Question 19

4 / 4 pts

An annuity stream where the payments occur forever is called a(n):

perpetuity

annuity due

indemnity

amortization table

Question 20

4 / 4 pts

Discounting cash flows involves:

discounting all expected future cash flows to reflect the time value of money

discounting only those cash flows that occur at least 10 years in the future

estimating only the cash flows that occur in the first 4 years of a project

multiplying expected future cash flows by the cost of capital

Question 21

4 / 4 pts

Which one of the following statements concerning net present value (NPV) is correct?

An investment should be accepted if the NPV is positive and rejected if it is negative

An investment should be accepted if, and only if, the NPV is exactly equal to zero.

An investment should be accepted only if the NPV is equal to the initial cash flow

An investment with greater cash inflows than cash outflows, regardless of when the cash flows occur, will always have a positive NPV and therefore should always be accepted

Question 22

4 / 4 pts

Interest rates or rates of return on investments that have been adjusted for the effects of inflation are called _____ rates.

real

nominal

effective

stripped

Question 23

4 / 4 pts

All else constant, the net present value of a typical investment project increases when:

the rate of return decreases

the discount rate increases

each cash inflow is delayed by one year

the initial cost of a project increases

Question 24

4 / 4 pts

An investment is acceptable if its IRR:

exceeds the required return

is exactly equal to its net present value (NPV)

is exactly equal to zero

is less than the required return

Question 25

4 / 4 pts

A pro forma financial statement is one that:

projects future years' operations

is expressed as a percentage of the total assets of the firm

is expressed as a percentage of the total sales of the firm

is expressed relative to a chosen base year's financial statement