Discussion - What competencies were you able to develop in researching

Discussion Board

1. DB DR. NF

Assignment Details

This assignment has 4 parts.

1. What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath assignments (Units 1- 4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?

2. Marketers must consider the strategic implications of buyer behavior, market segmentation, product positioning, pricing, distribution, advertising management, and customer relationship management. Analyze how your strategic marketing plan fits with your mission statement and goals and what type of target audience would your pricing objectives likely to positively affect.

3. Detail how you will use customer relationship management to ensure loyalty to your product and the brand.

4. What role does technology play in supporting your customer relationship management plan?

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2. DB DR. LJ

Many companies build up their inventory levels to:

1. Accommodate for uncertainties in demand; 2. Take advantage of economies of scale; 3. Accommodate for unreliable suppliers; 4. Accommodate for quality issues; 5. Accommodate for production and scheduling errors.

Yet, JIT and Lean Manufacturing philosophies state that inventory is considered waste and should be eliminated as much as possible.

1. Please make a post which makes the case for building up inventory levels. 2. Please make a second post which makes the case for using JIT & Lean Manufacturing to

eliminate as much inventory as possible. 3. Please make a third post in which you choose a company (or industry) and discuss which of

these inventory methodologies you would follow and why.