Discussion Southwest Airlines - What are the four components of strategy

Discusion

Each question answers 1-2 sentences and must include some bullet points. 

Southwest Airlines:

a. What are the four components of strategy? (Chapter 1)
b. Internal and external analysis: SWOT (strengths, weaknesses, opportunities, threats)
c. Porter’s five forces industry analysis. Attractiveness of an industry (external analysis)
d. Components of corporate level strategy
e. Understanding of cost leadership strategy
f. Understanding of differentiation strategy
g. Barriers to imitation (how to sustain competitive advantage)
h. Capabilities and resources (Internal analysis; VRIO analysis to see if competitive advantage is sustainable)
i. International expansion
j. Horizontal and vertical analysis of financial statements and commentary on analysis