Discussion: Knowing Your Audience

2-1 Discussion: Knowing Your Audience

In a business environment, there are many different audiences to which you will be communicating. There are audiences within the company, including various departments, upper management, high-tech groups, and low-tech groups, among others. There are external audiences, including customers to whom you need to provide product documentation and contractors to whom you may need to provide technical specifications. You may also be communicating to different cultural groups or possibly even multiple audiences at the same time. Discuss generally the things that you need to be aware of when communicating with audiences, and offer an example of this by choosing a specific audience (customers, management, high-tech, low-tech, diverse cultural groups, etc.). Define the stakeholders in that audience and explain how you would go about crafting communications to them regarding products or services that your company offers.