Discussion - Coca-Cola Classic, Apple iPhone

Discussion Question

Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:

• Coca-Cola Classic
   
• Apple iPhone
   
• Nike basketball shoes
   
• L’Oreal Shampoo
•  
• Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
• For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?