Discussion - A professional sport franchise is hacked, with the team

Discussion Question

1) A professional sport franchise is hacked, with the team website, social media accounts, email, and company database all affected. The breach exposes corporate communication, sensitive personnel and business files, and customers' personal and credit card information. The hack also results in embarrassing messages and content posted across the team's digital and social media accounts and website. Develop the PR and communications strategy in response to the breach.