Discussion 5 - Utility of Mapping

Discussion 5  

 Utility of Mapping After viewing the videos below and reading (last week) discuss what you believe is the value of a business model map and a strategic group map. If you were asked by your organization to evaluate them in terms of how they could affect strategic decision-making. Would you recommend one, both or neither to your organization as part of a strategic planning process. Explain your reasons. Approach this post as if you are actually making a presentation to decision-makers in your company.

I need only one page and you're free to choose the organization

Required Readings/Resources: 

• Girotra and Netessine, Four Paths to Business Model innovations," in Harvard Business Review, volume 92, issue 7/8, pages 96–103. 

• Video:Business Model Canvas Explained with Exampleshttps://www.youtube.com/watch?v=CakUeC1sCSs

• Video: External Environment- Strategic Groups & Competitor Analysis 

• https://www.youtube.com/watch?v=VJWKaq4h7uM&t=174s 

• Kaplan and Mikes' 2012 article, "Managing Risks: A New Framework," in Harvard Business Review, volume 90, issue 6, pages 48–60.