Discussion 11 - Advertising & Promotion

Discussion 11 - Advertising & Promotion

Question # 00769394 Posted By: dr.tony Updated on: 07/08/2020 06:11 AM Due on: 07/08/2020
Subject Education Topic General Education Tutorials:
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Advertising & Promotion Discussion Board 11

What trends and developments have been causing the television viewing audience to become fragmented? How might this fragmentation contribute to marketers’ growing use of event sponsorship and branded entertainment?

Why have video games attracted so much interest recently as a venue for product placements? What makes this venue even more appealing for marketers as games and game players move to the Internet?

 

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  1. dr.tony
    Tutorial # 00768753 Posted By: dr.tony Posted on: 07/08/2020 06:12 AM
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