Devry MGt550 week 5 assignment

Create a Persuasive Memo With Business Improvement Suggestions

Go to Persuade Café using this link: http://www.bizcominthenews.com/persuadecafe/.

• Review the information in the left column of the cover page.
• Review the video and presentation.
• Review the "About PersuadeCafe" information in the tab at the top of the page.
• Review the "Survey Results" information in the tab at the top of the page.
• Review the "Executive Profiles" information in the tab at the top of the page.

Assignment Instructions

• Write a persuasive memo presenting your recommendations for their business improvement program.
• Determine which executive should receive the memo; understand your target audience.
• Gather evidence to support your recommendation (above).
• Explain your idea clearly; describe what you want the reader to do.
• List the benefits of taking the action.
• Describe how your recommendation meets the program criteria.
• Acknowledge potential costs or downsides.
• Emphasize the main points.
• Business people have high expectations.

Guidelines

• Memo format

To:
From:
Date:
Subject
(Body of memo)

• The body of your memo should be at least one to two pages in length.
• The goal is to persuade the executive team to implement your recommendations.
• Write a clear, convincing, persuasive proposal.
• The memo should be written professionally, including sentence structure, grammar, and spelling.