Describe, in detail, the proposed mobile yoga therapy.  What would it do?

I am developing a business project for my capstone class, which follows customers where they are. This business model provides yoga therapy to corporate America customers in the District of Columbia, Maryland and Northern Virginia metro area. This is an out of pocket payment system in which customers have to pay for the service. Service is delivered by our mobile teachers in offices, homes, schools, etc to ensure customers receive services at their own convenient location. 

The assignment asks for the discussion of the following: 

Describe, in detail, the proposed mobile yoga therapy.  What would it do?  For whom?  Who would own it?  Would there be implementation challenges?  Use your researched numbers for the demographics of your end user. How many are possible? Where? Who currently uses a similar product or service? Why?