Deere’s management has employed you as a consultant to assess

Q:

Deere’s management has employed you as a consultant to assess the company’s overall situation and recommend a set of actions to improve the company’s competitive position in the international markets for agricultural and construction equipment. Please prepare a report that includes: (1) an evaluation of competitive forces in the markets for agricultural and construction equipment, (2) an assessment of Deere’s strengths, weaknesses, opportunities and threats, (3) an evaluation of Deere’s direct competitors in agricultural and construction equipment, (4) an evaluation of Deere’s financial and operating performance as displayed in case Exhibits 1 and 2, and (5) a set of action recommendations that Deere needs to follow to sustain the company’s future growth and performance. Your report should be 6-7 pages and it should include an assortment of original (not copied from the case!) charts, tables, or exhibits to support your analysis and recommendations.