CSU MBA5861 unit I and II assignment

Using the CSU Online Library, research your favorite brand with respect to its effectiveness in new product marketing. Use the most current Interbrand rating of brands as a reference (see Figure 1-5 of your course textbook).

1. Describe the target market that your brand is hoping to reach. What is the positioning strategy of this particular brand?
2. Examine the brand's overall effectiveness in reaching its target market with both new products and existing products.
3. Identify the challenges and opportunities associated with this brand.
4. Recommend strategies that this particular brand should take in the next 10 years in order to maintain and/or increase their effectiveness.

Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use you course textbook, the Interbrand website, and at minimum one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. 

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unit II

Instructions

Using the CSU Online Library, locate an article that discusses brand elements, brand equity, legal aspects of branding, or any other interesting aspect of brand management. Address the following:

1. Summarize the article and discuss the author's main points.
2. Relate the theoretical aspects of branding from Chapters 4 and 5 to the article. At a minimum, be sure to include the creative aspects of the brand elements.
3. Discuss the relevance of this article with respect to its benefits to a marketer when developing new product brands.
4. What questions might you pose to the author of this article?

Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use the article you chose from the CSU Online Library and one additional credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

Resources