Company is considering selling customer data

Question # 00327304 Posted By: forest_hill Updated on: 06/29/2016 01:42 AM Due on: 06/29/2016
Subject Business Topic General Business Tutorials:
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Pretend your company is considering selling customer data gained through their Facebook page to a 3rd party as a way to increase revenue. However, the company has a written commitment to privacy on its Facebook page that reads:

"We will not sell your personal information to anyone, for any purpose. Period."

Consider Hooker's ethical tests (or another reputable ethical framework that you uncover in your research) as you create a well-organized paper that addresses the situation above. In your paper, answer the following questions:

  • What other information or reference points would help you to make an appropriate appraisal of the ethical nature of the situation?
  • Would the company be in ethical violation of the policy if the data was aggregated, stripped of personal data, and then legally sold?
  • What if the company did not actually sell the data but instead shared (allowed use of) it in exchange for a service such as mining of that data?
  • What if one of the company's other social media sites omitted a mention of data sharing in its privacy policy and there is a single login for all company sites and the data among them was shared with corporate headquarters? Could that information ethically be sold?
  • If leadership decided to change their policy, what data would it be ethically responsible in sharing?
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  1. Tutorial # 00322862 Posted By: forest_hill Posted on: 06/29/2016 01:43 AM
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