COM5360 Unit III Case Study

COM 5360, Crisis Communication and Leadership

Unit III Case Study

After reviewing the case described in Example 4.6 on pages 68-72 of your textbook, write an analysis by responding to the questions listed in the table under "You Make the Call" on pages 71-72 named "Lessons on Producing Effective Crisis Communication". After answering these questions, also write a brief analysis on Dominos’ organizational leader’s goals during their crisis response.

Present your responses in a format you would use if you had been hired by Domino’s as a crisis communication consultant and were preparing this report to provide to the client directly. Ensure the content, tone, and presentation are appropriate for your intended audience.

See the grading rubric for additional guidelines. It is recommended that you use the rubric as a checklist as you draft the analysis. Refer to the rubric often, and be sure to fulfill the requirements for all criteria listed.

Your paper must be at least three pages in length. Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary