COM431 Module 6 Activity - Using data to inform decisions

Module Six Activity Guidelines and Rubric.html

COM 431 Module Six Activity  

Overview

Using data to inform decisions is an important business practice. However, for data to be the most effective for decision making, it needs to be the right type of information. It is also important to use the appropriate data collection method to gather the type of information you need. In this activity, you will evaluate data to identify likely brand problems and recommend potential solutions to strengthen the brand.

Prompt

Analyze the provided data in the Collected Data document to identify likely brand problems and recommend potential solutions based on the data.

Specifically, you must address the following rubric criteria:

• Data Collection Method: Explain the benefits, drawbacks, and use cases of the data collection method used.
• Brand Problem Identification: Identify likely brand problems by analyzing the data provided.
• Brand Problem Explanation: Explain why the data leads you to believe the brand problems you identified exist.
• Potential Brand Solutions: Recommend potential solutions to the identified brand problems. Base your recommendations on the provided data and best practices for brand development and maintenance.
• Recommendations for Future Data Collection: Recommend data collection methods that can be used in the future to collect the types of data needed to reevaluate the identified brand problems.

What to Submit

Submit this assignment a 500- to 750-word Word document. Any sources should be cited according to APA style.