capella BUS4993 unit 3 discussion 1 latest 2016 march

Based upon the information in this unit's readings, answer the following:

1. Is there a necessary trade-off between the company philosophy and the core goals of sustainability, profitability, and growth? Consider the New York Times example, and support your answer with what you have learned from the textbook.
2. Public image is an important concept for any firm. This is particularly true for the Times as a large daily newspaper that has a nationwide readership. Why is it important for firms to address the question of their public image even without public agitation or scandal? What about company self-concept? How does this relate to the situation in the case?

Your post should be substantive and logical to the questions proposed. Read the Discussion Participation Scoring Guide to learn the discussion participation requirements of this course. In addition, post your work in the text box, not as an attached file. Unless otherwise noted, this is the expectation for all discussions in this course.

Response Guidelines

Read the posts of your peers and respond to two. Provide a substantive and logical response that considers the following:

• Did your peer's response make you rethink your original post?
• What thoughts were similar and different between you and your peer?
• What other inputs can you provide that might help expand your or your peer's thoughts?