Business Analytics

 Please note that the Critical Thinking Project (CTP) is not meant to be a number crunching exercise.  Read the case study and pretend that you are the manager or a research consultant and must assign duties to people to solve the problems that the company is facing.  What would you have others do?  What quantitative tools would you assign people to use to help in making decisions and why?  Be creative.  How would you utilize the quantitative tools that you have learned in the class to help this company? The assignment is based on the Case: Project Portfolio Management at XYZ Pharma that was developed at London School of Economics. The case describes the R&D project selection and prioritization problem at a major pharmaceutical company, a recurrent issue of strategic importance to the company. Students will not be asked to conduct an actual quantitative analysis but to start thinking about how they would frame the project, which quantitative tools they might use and which information to collect. 8-10 slide presentation should be sufficient.