BM380 Lesson 1 Exam SCORE 100 PERCENT

When a researcher is called in after the management has defined the problem, the researcher should:

Question options:

  

   

a) 

 

bring in a fresh, unbiased view     of the problem statement.

 

   

b) 

 

accept management's definition     of the problem and start the study.

 

   

c) 

 

ensure that the research is done     with maximum accuracy in the shortest possible time.

 

   

d) 

 

turn the management's statement     of the problem into a generally defined research objective.

 

Question 2

In discussing the structure of the marketing research industry, the textbook authors define an internal supplier firm as one that:

Question options:

  

   

a) 

 

makes research decisions based     primarily upon information supplied by the internal reports system.

 

   

b) 

 

is organized in a staff     relationship to other internal departments.