BUSINESS 512 Franchising is common, sometimes even dominant

Assignment Questions

1. Franchising is common, sometimes even dominant, in certain industries. Yet in some

fields, successful franchising is rare. Discuss what industry characteristics make franchising

attractive or unattractive. You should give specific industry examples. Your discussion

should also include how the concept of synergism applies to franchising. What new

franchise (2 years old or less) concept, if any, do you feel stands a great chance for

success? Why?

2. What service, product and or business concept do you believe can or should be franchised

or licensed that currently is not? Why? How would you develop it? Which format would

you use and why? Your analysis should generally be between 1,000 and 2,000 words.