BM380 - Marketing Research ASSIGNMENT 8
Question # 00447699
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Updated on: 12/22/2016 11:33 PM Due on: 12/23/2016
ASSIGNMENT 8
BM380 Marketing Research
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth
College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use
correct English, spelling, and grammar. Sources must be cited in APA format. Your response
should be four (4) double?spaced pages; refer to the “Format Requirements? page located at the
beginning of this learning guide for specific format requirements.
Writing the Marketing Research Report
All of the work is almost done. You have designed your research project; collected and prepared
your data; and analyzed the results. It is time to communicate your marketing research findings.
In order to do so, you must be able to address the following.
1. Discuss the relative importance of the marketing research report to other stages in the
marketing research process.
2. Review the components of the elements of a Marketing Report. Then identify and
differentiate the three major sections of a marketing research report.
3. Distinguish among the elements of results, conclusions, and recommendations.
Grading Rubric
Please refer to the rubric on the next page for the grading criteria for this assignment.
BM380 Marketing Research
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth
College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use
correct English, spelling, and grammar. Sources must be cited in APA format. Your response
should be four (4) double?spaced pages; refer to the “Format Requirements? page located at the
beginning of this learning guide for specific format requirements.
Writing the Marketing Research Report
All of the work is almost done. You have designed your research project; collected and prepared
your data; and analyzed the results. It is time to communicate your marketing research findings.
In order to do so, you must be able to address the following.
1. Discuss the relative importance of the marketing research report to other stages in the
marketing research process.
2. Review the components of the elements of a Marketing Report. Then identify and
differentiate the three major sections of a marketing research report.
3. Distinguish among the elements of results, conclusions, and recommendations.
Grading Rubric
Please refer to the rubric on the next page for the grading criteria for this assignment.
-
Rating:
/5
Solution: BM380 - Marketing Research ASSIGNMENT 8