BBA4851 Unit II Case Study Production Management

Unit II Case Study Production Management

BBA 4851,  

Volkswagen Case Study

Each year, Fortune Magazine publishes its Fortune Global 500, which is a list of the 500 largest global companies based on revenue. The 2016 list, as published on July 20, 2016, identified Volkswagen (VW) as the seventh largest global company and the largest automobile company, narrowly finishing ahead of Toyota.

Suppose VW has announced plans to build an automotive parts production facility just inside the city limits of a small retirement community in Florida. VW stated that they were attracted to the location because of the quality of life.

The plant would be approximately 2 million square feet on a 200-acre site and employ about 1,600 production workers and managers. VW stated that their second choice for a location is in Mexico. The city council has scheduled a public hearing in 2 weeks.

Prepare a paper of at least three pages that addresses the questions below.

Who is likely to be in favor of the plant, and what would be their main arguments?

Who is likely to oppose the plant, and what would be their main arguments?

How would a VW representative respond to the arguments of those opposed?

What other benefits could the VW representative offer the city for approval?

Your paper should present an insightful and thorough analysis of the case, including strong arguments and reasonable interpretations based on the topics discussed in this course thus far. Your paper must contain a minimum of three pages of content and include a title page and reference page. Be sure to include at least one outside source, and make certain that your references are formatted in APA style.

Note: The scenario in this case study has been developed for this course and is not a real situation.

 

BBA 4851, Production Management 1

Course Learning Outcomes for Unit II Upon completion of this unit, students should be able to:

2. Assess how globalization affects operations strategy. 2.1 Identify the impact of globalization on location strategy. 2.2 Relate human resource needs to globalization strategy.

Course/Unit Learning Outcomes

Learning Activity

2.1Lessons 1, 2, and 4 Barber’s Definition of Globalization video Defining Globalization video “Globalization: The Good, the Bad, and the Beauty” article “The Ongoing NAFTA Debate” article “Trends in the International Security Environment” article What Is Globalization video Case Study

2.2Lessons 3 and 5 “International Operations and Location Decisions: A Firm Level Approach” article “McDonald’s Rewards Program Leaves Room for Some Local Flavor” article Case Study

Reading Assignment All of the required reading assignments can be found within the interactive lessons. Be sure to open the required reading and video links in the lessons as you may be tested on your knowledge and understanding of that material as well as the information in the unit lessons.

Unit Lesson Please be sure to maximize your Internet browser so that you can view each individual lesson on a full screen, ensuring that all content is made visible.

Click here to access Unit II - Lesson 1.

Click here to access the presentation transcript. Click here to access the Barber’s Definition of Globalization video transcript. Click here to access the Globalization video transcript.

UNIT II STUDY GUIDE

Globalization

https://online.columbiasouthern.edu/bbcswebdav/xid-138096991_1

https://online.columbiasouthern.edu/bbcswebdav/xid-138092517_1

https://online.columbiasouthern.edu/bbcswebdav/xid-79529776_1

https://online.columbiasouthern.edu/bbcswebdav/xid-126117226_1

https://online.columbiasouthern.edu/bbcswebdav/xid-138096991_1