ADMN2 Assignment

Demographic Market Segments:

• Age - History

• Gender

• Marital Status – Family Life Cycle

• Income – Social Status

• Education – Social Status

• Purchase behavior

• Communication Style

• Geographic

• Other

Psychographic Consumer Behavior:

• Personal activities

• Group activities

• How time is spent

• How they think (decision process)

• Other

Media and Communications used

• Traditional

• Nontraditional

• Social

• Search engines