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GB590-01 Group 1, Fall 2016You're in the South divisionG-BioSport Dilemma Worksheet - 4 of 5 The Problem: The Case of the Educational WeekendYou are preparing to introduce a new product on the market during a time when everyone is nervous about the economic future of the country and health care expenses. Because of the economic skittishness, people are unlikely to try a new product. Thus, you need to figure out how to create demand with the public and woo the leaders in the sports medicine field to give your new product a try. You have a request for a $30,000 increase in your budget to the CEO to meet the need. Accounting is also being very conservative and doesn't want to raise your budget until they feel more secure about the projected sales.One of the investors in your company has a ranch in Idaho. This investor has offered to let you use the ranch, all expenses paid, and bring some of the potential customers and purchasing agents to the ranch for a skiing vacation and the chance to learn about your new product. While the weekend will be billed as a "thank-you for our valued customers", you hope that you can generate enough good will to get more sales. This offer would be the equivalent of a $30,000 infusion into your marketing budget.Please complete each section of this worksheet. Some people find that writing the answers out on another page and then "cutting and pasting" them into the worksheet lets you think through the problem better. If you only have time to do part of this worksheet, click the "save work" button at the bottom of this page. At any later time, you can then return to this worksheet and continue. Top of FormBe Responsible Choose an OptionSelect one option to implement within your Division:Accept the $30,000 valued weekend. Invite your potential clients to the “skiing” weekend and send informational material about the products you are going to pitch with the confirmation of the weekend.Accept the $30,000 valued weekend. Invite your potential clients to the “skiing” weekend and pitch the product when they get there.Reject the notion of an educational weekend and continue traditional sources of marketing.Have the company pay for the weekend at your investor's ranch. Invite your potential clients to the “skiing” weekend and send informational material about the products you are going to pitch with the confirmation of the weekend.Reject the notion of an educational weekend and hold a trade meeting at a hotel with traditional sources of marketing.Explain Your DecisionUsing the guidelines for how to write a memo, write a memo to be shared with the rest of the leadership team which explains your decision.When you have completed all sections of this worksheet, please click the "continue" button below. This action will save your answers and advance you to the next worksheet in this assignment. If you wish to save your current work and then return to this worksheet at a later time, click the "save work" button below. Please note that this action will truncate any response that exceeds the 8,000 character limit. Bottom of Form
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