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This is the next part of the one you just sent. Can I have today? Thank you so much for doing so fast for me. This should be the last till next week, and I cannot get in that assignment till Wednesday The Problem: The Case of the Educational WeekendYou are preparing to introduce a new product on the market during a time when everyone is nervous about the economic future of the country and health care expenses. Because of the economic skittishness, people are unlikely to try a new product. Thus, you need to figure out how to create demand with the public and woo the leaders in the sports medicine field to give your new product a try. You have a request for a $30,000 increase in your budget to the CEO to meet the need. Accounting is also being very conservative and doesn't want to raise your budget until they feel more secure about the projected sales.One of the investors in your company has a ranch in Idaho. This investor has offered to let you use the ranch, all expenses paid, and bring some of the potential customers and purchasing agents to the ranch for a skiing vacation and the chance to learn about your new product. While the weekend will be billed as a "thank-you for our valued customers", you hope that you can generate enough good will to get more sales. This offer would be the equivalent of a $30,000 infusion into your marketing budget.Be Intelligent: Identify the Issue and the Values in Tension IssueIn one sentence, identify the issue for this problem.Values in TensionIn three or four bullet points, identify the values in tension
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  1. felister njiraini
    Tutorial # 00372583 Posted By: felister njiraini Posted on: 09/02/2016 06:15 AM
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