Attachment # 00009661 - Final_Report_Propsal_M6.docx
Final_Report_Propsal_M6.docx (131.35 KB)
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(refer to the detailed question and attachment below)
Thank you for taking to the time to read the proposal to expand and improve Amazon. BackgroundAmazon is the biggest online retailer in the United States. While Amazons competitors are finding ways to outdo them, Wal-Mart being the biggest one. Wal-Mart has developed a strategic strategy by acquiring online search technologies, which they now have five. Amazon remains the leader, but Wal-Mart has developed clever approaches. Amazon may not be able to endure the competition. Wal-Mart is the biggest retailer in the world. On top of stiff competition with Wal-Mart, Amazon has encountered another problem: Chinese counterfeit. Many sellers on Amazon have come across having their products copied and they are not happy about it. This problem has continued to worsen and many claim that Amazon has not done a full check through on sellers who are producing counterfeit products.Needs AssessmentNow the CEO of Amazon is aware of the competition with Wal-Mart as well as the Chinese counterfeit issue. We have have met with the CEO and leadership team to discuss a plan of action.Offering more products and pricing it competitively.Offer same day delivery.Hire on more e-commerce, to market Amazon more online.Ensure sellers products are not being counterfeited. This may require hiring more staff members.Consider different manufacturer as Amazon works with Chinese manufacturers.Proposed PlanBased on the needs above, the plan for Amazon to address and resolve the Chinese counterfeit problem and how to better compete with Wal-Mart.Compare how many products Wal-Mart offers and price lower.Offer same day delivery for all Amazon members.Prime Now offers one and two hour deliveries.There is an anti-counterfeiting program and more staff members may need to hired on to work hard to ensure sellers are not being taken advantage of.Amazon may need to reconsider encouraging Chinese manufacturers to enter the market and work with a different manufacturer. Amazon can also issue a contract with Chinese manufacturers about the consequences of counterfeiting products.LimitationsThe competition with Wal-Mart will always be there, as they will try to find ways to outdo Amazon. There will always be someone trying to imitate items. Amazon will need to stay two steps ahead of the game to ensure its success. Amazon is rolling out Prime Day, which will its second annual of the largest savings on just about everything you need. This will offer 100,000 deals in all of its categories for Amazon Prime members. Customers can sign up for the 30-day free trial and cancel anytime. But will this be enough to keep customers coming back.

Fine Report Proposal

Question # 00342486 Posted By: tinaha40 Updated on: 07/20/2016 09:46 PM Due on: 07/31/2016
Subject English Topic General English Tutorials:
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The company I chose is AMAZON. Attached is a one page summary report of what the paper needs to be written about. Also attached is the elements of the formal report and it should go in that order.
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Tutorials for this Question
  1. Tutorial # 00338084 Posted By: neil2103 Posted on: 07/20/2016 09:57 PM
    Puchased By: 3
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    The solution of Eng221 final project...
    Attachments
    Walmart_vs_Amazone.docx (94.45 KB)
    Amazon_Formal_Report.docx (30.72 KB)
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