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A case study analysis should include a Statement of the problem, a Summary of the Facts, Analysis, and Recommendation(s). Statement of the Problem(s) State in a few sentences the problem (or you may want to think about issues if the word problem causes you confusion) that exists within the case study. There may be multiple problems. Always keep your audience (a Board of Directors who may have hired you) in mind while formulating the problem statement they may have opposing views on the situation. Note that some cases do not have a recognizable problem. In these cases, you may be asked to state what decisions you would make for the future of the company. Summary of the Facts Briefly, sum up the facts in the case that are relevant to the stated issue(s)/problem(s). It may include pertinent history or background information, industry trends, or other relevant data. Analysis Analysis is often the most difficult portion of the case to write and should be completed before any attempt to develop physically the writing of the case. This is the area where assigned case questions can be addressed and responded to. The tools associated with analysis are comparison, contrast, and synthesis. Comparison is looking for and then finding similarities among other elements being analyzed. Contrast is looking for and finding differences between elements. Synthesis is integrating the information and formulating a consistent interpretation of the case. Other tools include performing an environmental scan, a SWOT analysis, or simply listing pros and cons to several key alternatives. Not all of these tools are relevant and selection is on an as-needed basis. Recommendations This section provides direction. Based on the information and analysis, state your recommendations. This is your argument. Using the information of the case and the analysis, you argue that certain steps should or should not be taken. Your audience must be able to understand the reasons for your recommendations. These recommendations should not be summative in nature, but specific. It is not appropriate from a consultant position to simply suggest more research unless you define who, what, where, how, and why. Nor should you recommend hiring a consultant. Essentially, you ARE the hired consultant. Tell the audience how to fix the problem(s) and why your solution will work. Conclusion This section is for any concluding remarks that may be necessary. Not all case studies need this section because concluding remarks may have been made in the recommendation section. Reference Page Must be in APA format
Reality Selling - Marcus Smith

Reality Selling - Marcus Smith

Question # 00133538 Posted By: reble1235 Updated on: 11/13/2015 02:41 PM Due on: 11/15/2015
Subject Marketing Topic Marketing Tutorials:
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Please see these 2 attachments - I have a case study. Hoping to get it by Sunday please. Thank you
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Case_Study_assignment_4_to_5_pages.doc (45 KB)
Case_Study_Guideline_and_format.doc (22 KB)
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    Tutorial # 00128024 Posted By: neil2103 Posted on: 11/13/2015 02:47 PM
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