Attachment # 00007989 - Marco-Executive_Summary-W9.doc
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Executive Summary Introduction Marketing Plan Market Segmentation Promotion/Positioning Whatthe promotional message will be to position your product/service and differentiate it within each market segment, which you have already identified in your competitive strategy. Focus on product value and American brands Product Are there any modifications needed to reach the buyers in this market segment(s) This should be based on your previous country and competitor analyses, if certain Buyer preferences were identified. Pricing What is the pricing strategy (not necessarily the price but the pricing strategy (low price leader High priced luxury leader Value pricing). How will the pricing strategy support market entry Competitive positioning Placement How will the buyers be reached Consider both physical distribution/geographic spread and distribution of the message that must reach your target markets. What will be the promotional channel The media used Estimated Cost of Marketing Activities Conclusion References Instructions for Executive summary, introduction and conclusion Executive Summary These 1-2 pages summarize the results of your analysis and how you arrived at the recommendation. It is NOT an introduction, so you would not use words like this paper will.. The exec summary is all about what the paper DID do (not will do) and therefore parallels the conclusion, not the introduction. It is a separate stand-alone summary, not a part of the paper. Belongs on a separate page from the introduction to the paper. Introduction (first page of paper body) States the purpose of the paper Tells what the paper will do Introduces the industry, country and company Conclusion Two-three brief paragraphs restating the strategy and its expected benefits. Y, dXiJ(x( I_TS 1EZBmU/xYy5g/GMGeD3Vqq8K)fw9 xrxwrTZaGy8IjbRcXI u3KGnD1NIBs RuKV.ELM2fi V vlu8zH (W )6-rCSj id DAIqbJx 6kASht(QpmcaSlXP1Mh9MVdDAaVBfJP8 AVf 6Q
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  1. muchina
    Tutorial # 00124851 Posted By: muchina Posted on: 11/06/2015 07:29 AM
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    The solution of introduction and executive summary...
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