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TOPIC/PRODUCT CHIPOTLE IN INDIA Objectives This international marketing plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a global product of your choice. It also helps you develop a strong business-oriented written proposal and communication expertise. As the course progresses, you will be developing each of the elements of this marketing plan. Good marketing plans come in many different formats. For this plan, you are marketing an existing product to a country different from where you live. Ideally, the product should not be in the country already. You can use the Internet, online library resources, and other electronic sources available to you. You also have many other sources of potential information. Internal, nonproprietary company information Calling competitors for product and company information Conducting a literature search at the library Reviewing periodicals for articles and advertisements Guidelines Content grading will look at clarity of thinking, understanding and application of basic marketing principles, and creative but realistic use of marketing tools. Explorations of your options and choices are important parts of your demonstration of your mastery of this proposal. Your instructor will look at your plan from the point of view of a business proposal. Have you thought through and considered your options and the details of your proposal Have you looked at the entire strategy (the big picture) while still considering the more detailed elements that make for a successful implementation All submissions must be typed and double-spaced. Proper spelling, grammar, clarity, and style appropriate for a business proposal are expected and will be graded. The final International Marketing Plan should be at least 1520 pages in length. Grading Rubrics This International Marketing Plan will make the course come alive You, your fellow students, and your instructor will work together to make this a living, breathing application of the marketing principles you will learn during the course. MARKETING PLAN OUTLINE AND GRADING ALLOCATION Part 1 (70 points) of your marketing plan is due by the end of Week 2. You will complete sections AC of your marketing plan. Product Description a complete description of the product to be offered, including an explanation of any competitive advantages (2 pages) Goals and Strategy outline of marketing goals and strategy, including market share, sales forecasts (units and dollars), and projected growth (12 pages) Target Market a complete description of the target market, including size, growth, and important characteristics. This should include an explanation of why the target market is attractive, along with the estimated size of the market in dollars or units. It should also have a description of the possible risks. (24 pages) CategoryPointsDescriptionContent5275The outline addresses the product description, goals and strategy, and target market in sufficient detail.Writing and grammar1825The submission is clear in its communication and free of errors.Total70100A quality paper will meet or exceed all of the above requirements.Part 2 (70 points) of your marketing plan is due by the end of Week 4. You will complete sections D and E of your marketing plan. Competitors and Substitutes should include a comprehensive list of current and potential competitors and substitutes. This list could be organized by industry, company type, or actual firm. It should state the market share. This section should also include information on the likely strategies of each competitor relating to the proposed product. (2 pa ges) Price proposed pricing structure for the product. It should inc lude any special offers or discounts. (2 pages) CategoryPointsDescriptionContent5275The marketing plan addresses the competitors and substitutes and the pricing strategy in sufficient detail.Writing and grammar1825The submission is clear in its communication and free of errors.Total70100A quality paper will meet or exceed all of the above requirements.Part 3 (65 points) of your marketing plan is due by the end of Week 7. You will complete sections FH of your marketing plan. Channels of Distribution a description of the proposed channel strategy for the product. This should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management. (2 pages) Advertising, Sales Promotions, PR Plans a description of the proposed promotional activities for the product (2 pages) Budget for 3 Years one page that should include the following Forecast revenue (units sold x price) Assume product costs Cost of marketing activities How much will we make CategoryPointsDescriptionContent4875The marketing plan addresses channels of distribution, advertising, sales, PR, and the required budget in sufficient detail.Writing and grammar1725The submission is clear in its communication and free of errors.Total65100A quality paper will meet or exceed all of the above requirements.

Marketing 430 course project paper (12 to 14 pages) - FOLLOW INSTRUCTIONS PLEASE

Question # 00118013 Posted By: reble1235 Updated on: 10/14/2015 02:04 PM Due on: 10/18/2015
Subject Marketing Topic Marketing Tutorials:
Question
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Course Project for Marketing 430 – International Marketing

TOPIC: CHIPOTLE IN INDIA

Objectives

This international marketing plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a global product of your choice. It also helps you develop a strong business-oriented written proposal and communication expertise. As the course progresses, you will be developing each of the elements of this marketing plan. Good marketing plans come in many different formats.

For this plan, you are marketing an existing product to a country different from where you live. Ideally, the product should not be in the country already.

You can use the Internet, online library resources, and other electronic sources available to you. You also have many other sources of potential information.

  • Internal, nonproprietary company information
  • Calling competitors for product and company information
  • Conducting a literature search at the library
  • Reviewing periodicals for articles and advertisements

Guidelines

Content grading will look at clarity of thinking, understanding and application of basic marketing principles, and creative but realistic use of marketing tools. Explorations of your options and choices are important parts of your demonstration of your mastery of this proposal. Your instructor will look at your plan from the point of view of a business proposal. Have you thought through and considered your options and the details of your proposal? Have you looked at the entire strategy (the big picture) while still considering the more detailed elements that make for a successful implementation? All submissions must be typed and double-spaced. Proper spelling, grammar, clarity, and style appropriate for a business proposal are expected and will be graded. The final International Marketing Plan should be at least 15–20 pages in length.

Grading Rubrics

This International Marketing Plan will make the course come alive! You, your fellow students, and your instructor will work together to make this a living, breathing application of the marketing principles you will learn during the course.

MARKETING PLAN OUTLINE AND GRADING ALLOCATION

Part 1 (70 points) of your marketing plan is due by the end of Week 2. You will complete sections A–C of your marketing plan.

  1. Product Description: (CHIPOTLE in INDIA)a complete description of the product to be offered, including an explanation of any competitive advantages (2 pages)
  2. Goals and Strategy: outline of marketing goals and strategy, including market share, sales forecasts (units and dollars), and projected growth (1–2 pages)
  3. Target Market: a complete description of the target market, including size, growth, and important characteristics. This should include an explanation of why the target market is attractive, along with the estimated size of the market in dollars or units. It should also have a description of the possible risks. (2–4 pages)

Category

Points

%

Description

Content

52

75%

The outline addresses the product description, goals and strategy, and target market in sufficient detail.

Writing and grammar

18

25%

The submission is clear in its communication and free of errors.

Total

70

100%

A quality paper will meet or exceed all of the above requirements.

Part 2 (70 points) of your marketing plan is due by the end of Week 4. You will complete sections D and E of your marketing plan.

  1. Competitors and Substitutes: should include a comprehensive list of current and potential competitors and substitutes. This list could be organized by industry, company type, or actual firm. It should state the market share. This section should also include information on the likely strategies of each competitor relating to the proposed product. (2 pa ges)
  2. Price: proposed pricing structure for the product. It should inc lude any special offers or discounts. (2 pages)

Category

Points

%

Description

Content

52

75%

The marketing plan addresses the competitors and substitutes and the pricing strategy in sufficient detail.

Writing and grammar

18

25%

The submission is clear in its communication and free of errors.

Total

70

100%

A quality paper will meet or exceed all of the above requirements.

Part 3 (65 points) of your marketing plan is due by the end of Week 7. You will complete sections F–H of your marketing plan.

  1. Channels of Distribution: a description of the proposed channel strategy for the product. This should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management. (2 pages)
  2. Advertising, Sales Promotions, PR Plans: a description of the proposed promotional activities for the product (2 pages)
  3. Budget for 3 Years: one page that should include the following
    • Forecast revenue (units sold x price)
    • Assume product costs
    • Cost of marketing activities
    • How much will we make?

Category

Points

%

Description

Content

48

75%

The marketing plan addresses channels of distribution, advertising, sales, PR, and the required budget in sufficient detail.

Writing and grammar

17

25%

The submission is clear in its communication and free of errors.

Total

65

100%

A quality paper will meet or exceed all of the above requirements.

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Tutorials for this Question
  1. Tutorial # 00112487 Posted By: neil2103 Posted on: 10/14/2015 02:08 PM
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    The solution of Marketing 430 course project paper (12 to 14 pages) - FOLLOW INSTRUCTIONS PLEASE...
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