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GuidelinesYou may use any source material that you desire within the bounds of academic honesty (i.e., no cutting/copying and pasting of answers, and you must attribute sources as appropriate). Each question has a 1000 word limit. That word limit is for all sections of a question, (e.g., the total word count for all of question 1 is 1000 words). Any references that you choose to include do not count toward the limit. COPYING MATERIAL FROM SOURCES (WHICH IS RATHER EASY TO DO) IS CONIDERED ACADEMIC DISHONESTY. THE INTENT OF THIS HOMEWORK IS TO GENERATE YOUR ANALYSIS, NOT COPY PUBLICLY AVAILABLE DOCUMENTS THAT MAY ANSWER THE QUESTION. PLEASE NOTE THAT THERE IS A PLAGERISM CHECK.We had a class that focused on channels late in the term, but channels were a critical element in a few of our cases. Consider the Stihl case and the Swatch case. Why were channel decisions critical for the positioning strategy of the product?What critical consumer considerations affected these channel decisions? Do you see these changing in the future? If so, what will be the impact on channel decions?What other elements of the marketing mix affected these decisions?Industry dynamics are a key driver of strategy, and understanding an industry requires an integration of knowledge about customers, competition, capabilities, and environmental factors such as technology change and government regulation. However, industry dynamics are not static.Why was Apple able to develop competitive advantage in their consumer products, but not their PCs? Do you think that Apple’s position in phones and tablets is at risk? Why?In the Amazon, Apple, Google, and Facebook case, we discussed four companies that are spreading their domains considerably since their founding. From your perspective, are the boundaries among these firms beginning to blur? Are they now competing with each other? To what extent are they cooperating? How do you see the future dynamics among them evolving?Starbucks redefined how Americans buy and consumer coffee. How did their successful position in the market become compromised? What were the most important factors driving its decline? What were the most important aspects of its revitalization?Brand equity is often a critical outcome of marketing strategy. Select two brands that you feel have developed strong brand equity.How is each brand positioned as distinct against competition?What marketing strategies generated these advantages?What possible threats do you see to the brands?Promotion includes a wide range of communication strategies. Consider the following products:The current year model of an American made car (new purchase for the customer)An established snack food (e.g., Pringles, M&Ms)The Microsoft Surface ProA component part for an automobile (i.e., a component purchased by an OEM to manufacture the car)BudweiserWhat are the critical promotional challenges for each of these products? What strategies would you recommend for each?

Marketing Homework

Question # 00090783 Posted By: cpp28316 Updated on: 08/10/2015 11:42 AM Due on: 08/12/2015
Subject Marketing Topic Marketing Tutorials:
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Hi,


Good morning!

I have a marketing homework which I need help.  It's to answer four (4) question.  Can you please let me know if you could help me.

Thanks in advance,


 

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  1. Tutorial # 00085594 Posted By: Davidcharles Posted on: 08/10/2015 03:02 PM
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  2. Tutorial # 00085726 Posted By: Davidcharles Posted on: 08/12/2015 11:52 AM
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  3. Tutorial # 00086244 Posted By: Davidcharles Posted on: 08/12/2015 06:52 PM
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