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In this case, the product being marketed to consumers consists of online ordering and home delivery of grocery, pharmacy, and other items available for purchase from The Kroger CompanyCombine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan. Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:Your promotional strategy for your product or service, including how you may use the following:AdvertisingPublic relationsDigital marketingSales promotionDirect marketingEvent marketingOutdoorThe effect professional selling may have on your offeringAn initial budget for your planThe methods you use will measure the success of your planAny ethical issues your marketing plan might have-450 wordPrepare a 4 slides on your part
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  1. Professor A plus
    Tutorial # 00073909 Posted By: Professor A plus Posted on: 07/02/2015 10:19 AM
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